What We Do
Answer Engine Optimisation
SEO gets you found on Google. AEO gets you cited by AI. They are different problems and most businesses are only solving one of them.
You already know what SEO does: it helps your website rank on Google. AEO is the same idea applied to a different audience. When someone asks ChatGPT which plumber to use in Birkenhead, or asks Claude to recommend a web designer on the Wirral, the AI pulls its answer from somewhere. AEO is the work that makes your business that somewhere.
The two disciplines overlap but they are not the same thing. Google rewards backlinks, keyword density and domain authority. AI systems reward structured content: clear, self-contained answers, named entity attribution, schema markup with freshness signals, and copy written so a language model can extract a complete answer in a single sentence. A site that ranks on page one can still be completely invisible to AI.
We audit your pages for AI extraction readiness, rewrite key content to the standard large language models favour, implement FAQPage and Person schema with live date signals, and update the content monthly so AI crawlers see an active, authoritative source. We then test your visibility across ChatGPT, Claude, Gemini and Perplexity and report what changed.